Privacy Policy

Last Updated: 18th July 2026

1. Introduction

FYNX Performance Psychology ("FYNX", "we", "our" or "us") is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us or enquire about our services.

We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

FYNX Performance Psychology is a performance psychology consultancy providing evidence-informed psychological support, consultancy and education to athletes, coaches, teams, organisations and professionals.

For any questions about this Privacy Policy or how we process your personal information, please contact:

Email: fynxperformance@outlook.com

Telephone: 07452 819650

3. Information We Collect

Information you provide voluntarily

If you contact us, we may collect information including:

• Your name

• Email address

• Telephone number (if provided)

• The contents of your enquiry

• Any information you choose to include in correspondence with us

Please do not include confidential medical, psychological or other sensitive personal information in your initial enquiry unless we specifically ask you to do so.

Information collected automatically

Our website is hosted by Squarespace. When you visit the website, Squarespace and any analytics services we use may automatically collect technical information, including:

• IP address

• Browser type and version

• Device type

• Operating system

• Pages viewed

• Time spent on the website

• Referring website or search engine

• General geographic location (such as country or region)

• Cookie identifiers

• Website performance and security information

This information is generally collected in an aggregated or pseudonymised form and helps us understand how our website is being used.

4. How We Use Your Information

We use your information to:

• Respond to enquiries and requests.

• Provide information about our services when requested.

• Maintain the security and performance of our website.

• Understand how visitors use our website.

• Improve the content, functionality and user experience of our website.

• Analyse overall visitor trends to help inform future website development and business decisions.

• Meet legal or regulatory obligations where applicable.

We do not sell your personal information.

We do not currently send newsletters or promotional marketing emails.

We do not currently use your personal information for targeted advertising or behavioural marketing.

5. Lawful Basis for Processing

Under UK GDPR, we process personal information on the following lawful bases:

• Legitimate Interests – to respond to enquiries, maintain website security and improve our services.

• Consent – where required for the use of non-essential cookies, including website analytics.

• Legal Obligation – where we are required to comply with applicable laws or regulations.

6. Cookies and Website Analytics

Our website is built and hosted using Squarespace.

Squarespace uses essential cookies that are necessary for the website to function correctly. Subject to your cookie preferences, we may also use website analytics provided by Squarespace and/or other analytics providers to understand how visitors use our website.

Analytics information may include:

• pages viewed;

• time spent on the website;

• navigation between pages;

• device and browser type;

• approximate geographic location; and

• referral source.

We use this information only to understand overall visitor behaviour, improve the website and help inform future business decisions. We do not use analytics to identify individual visitors.

Further information is available in our Cookie Policy.

7. Sharing Your Information

We only share personal information where necessary to operate our business and website.

This may include trusted service providers such as:

• Squarespace (website hosting and website functionality);

• website analytics providers;

• IT support providers; and

• professional advisers where required.

These organisations process information only where necessary and are expected to protect it appropriately.

We do not sell or rent personal information to third parties.

8. International Transfers

Some of our service providers, including Squarespace and analytics providers, may process information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used in accordance with UK data protection legislation.

9. How Long We Keep Information

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy.

Enquiries will generally be retained only for as long as reasonably necessary to manage our communications and meet any legal or professional obligations.

Website analytics data is retained in accordance with the settings of the analytics services we use.

10. Your Rights

Under UK GDPR, you have the right to:

• request access to your personal information;

• request correction of inaccurate information;

• request deletion of your personal information where appropriate;

• object to certain processing activities;

• request restriction of processing;

• request data portability where applicable; and

• withdraw consent where processing relies on consent.

To exercise any of these rights, please contact us using the details above.

If you are dissatisfied with how we have handled your personal information, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

11. Website Security

We take reasonable technical and organisational measures to protect the personal information we hold. However, no website or electronic transmission can be guaranteed to be completely secure.

12. Third-Party Websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any external websites you visit.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, legal requirements or our services.

The latest version will always be available on this page together with the date of the most recent update.